Timberland ropes in Wyclef Jean to save Haiti
Last year before the Haiti earthquake, Timberland announced a partnership with Grammy Award winning musician, Wyclef Jean. Wyclef is also a Goodwill Ambassador to Haiti and is one of the six Timberland Earthkeeper heroes.
The collaboration was setup to involve Yéle Haiti Foundationto promote the importance of preservation and protection of environment, but due to the recent tragedy thousands are left homeless, devoid of even living basics. Obviously, this has created much dire needs to identify the areas of support and re-evaluate the money raised to provide urgent help to the survivors.
For every pair of Earthkeeper Yéle Haiti Boots, $2 is donated to Wyclef’s Yéle Haiti Foundation. In addition to the boots, “Tree” tee shirts featuring the designs of students from a small art school of Haiti are also sold in Timberland stores. For each tee shirt sold $1 is donated to Wyclef’s Yéle Haiti Foundation. There are also huge collections of eco-conscious apparels available in the stores to promote reforestation in Haiti.
The Timberland Earthkeeper website is a one-stop eco-living website, all about loving the outdoors. Earthkeepers are a part of the community of like-minded people who take their eco-consciousness a little more to heart than others. Sign up on the website to become a Timberland Earthkeeper. They want people to join the community and work towards a more sustainable future.
If you have not signed up as a Timberland Earthkeeper Hero, then now is the right time. Earthkeeper is a way to inform, inspire and engage millions. It is a genuine cause which truly deserves a stupendous support.
